TOP MISTAKES COMPANIES MAKE ENTERING THE U.S. MARKET

TOP MISTAKES COMPANIES MAKE ENTERING THE U.S. MARKET

by | Feb 14, 2018 | post

1.LIMITED OR NO FUNDING FOR MARKETING AND SALES International companies typically underfund their U.S. marketing and sales programs. The most common reasons are: Executive management is reluctant to spend money in their home market, let alone a new territory. With...