Creating The Predictable SQL, Designed to Convert

Creating The Predictable SQL, Designed to Convert

In a previous post, we talked about what makes an Extraordinary Marketing Qualified Lead (MQL). If an MQL is the Yin, then the Sales Qualified Lead (SQL) is the Yang. The only real purpose of generating MQLs is to convert as many to SQLs and then to closed deals as...
Building the Extraordinary MQL Designed to Convert

Building the Extraordinary MQL Designed to Convert

One of the most important things a marketing organization does is deliver high quality leads to the sales organization that convert to opportunities and drive revenue growth. At the same time in many organizations, the sales leadership often cites the lack of quality...
Marketing During the Sales Process

Marketing During the Sales Process

If you ask most sales people involved in B2B sales if they would like marketing to communicate to their prospects once a sales process is underway with an opportunity, they will tell you NOT AT ALL. Many sales people have had negative experiences where the marketing...
TOP MISTAKES COMPANIES MAKE ENTERING THE U.S. MARKET

TOP MISTAKES COMPANIES MAKE ENTERING THE U.S. MARKET

1.LIMITED OR NO FUNDING FOR MARKETING AND SALES International companies typically underfund their U.S. marketing and sales programs. The most common reasons are: Executive management is reluctant to spend money in their home market, let alone a new territory. With...
The Core Four

The Core Four

Back when we were launching services at NetEnrich, we often had conversations with VARs about how to get into selling managed services and what services to initially launch. The initial services in your practice are your core services. We actually have four services...
Era of MSPs

Era of MSPs

I think we are entering a trans-formative time. While the economy is not roaring ahead, it is recovering and businesses are feeling better about investing. In particular, SMBs are now ready to invest in their business and they view IT as a key leverage point to...