Thoughts

A collection of Demand by Design brain power aiming to impact and transform business and the world.

TOP MISTAKES COMPANIES MAKE ENTERING THE U.S. MARKET

1.LIMITED OR NO FUNDING FOR MARKETING AND SALES International companies typically underfund their U.S. marketing and sales programs. The most common reasons are: Executive management is reluctant to spend money in their home market, let alone a new territory. With...

The Core Four

Back when we were launching services at NetEnrich, we often had conversations with VARs about how to get into selling managed services and what services to initially launch. The initial services in your practice are your core services. We actually have four services...

Era of MSPs

I think we are entering a trans-formative time. While the economy is not roaring ahead, it is recovering and businesses are feeling better about investing. In particular, SMBs are now ready to invest in their business and they view IT as a key leverage point to...

10 Tips for Cloud Partner Selection

Cloud computing is evolving rapidly with new options and providers and services appearing on the scene daily. Many are also disappearing. VARs and MSPs choosing to leverage a cloud provider to deliver a service to your customer, you need a consistent process...

Grow your MSP business with data protection

Data protection services are a great mechanism to grow a managed service practice. Every SMB needs a viable data protection strategy, but few have it, so the available market is huge. Here are a few tips to help illustrate the benefits for your business: Expand Your...

Questions Organizations Ask Prospective MSPs

In talking to a number of IT departments and MSPs over years, I hear the same few questions come up over and over when the SMB is evaluating a perspective service provider. Here is a list of what I hear most often and some thoughts about how to respond: Do you have...

When Shared Services Break Down

Shared services offer a number of wonderful benefits for small VARs and MSPs including low-cost, efficiency, breadth of support and 24/7 operation to name a few. These are great features when your business is growing and you are new to offering services. However as...

Scale and Shifting Efficiency

Shared Services NOC a Perfect Beginning When a VAR first decides it is time to begin to shift their business to the MSP model, they start moving customer by customer away from break-fix and over to a managed service that fits their needs. This is often a process that...

Selecting a Cloud Services Provider

The choice of a cloud provider can determine the success or failure of your project. When researching potential cloud providers it is critical to look behind brand and market share to be sure the services they deliver fit you needs for the time frame you need them. A...

All Clouds Are Not the Same

I came upon a recent blog post by David Linthicum from InforWorld. In this article David makes a case that innovation in a hot market is too risky and that this belief leads to a market filled with me too, little box products. In particular, he is referring to the...