Target Content Marketing in the Funnel

Target Content Marketing in the Funnel

You have probably heard the phrase “Content is King” and with all the emails and social media marketing is pushing out, you need to have targeted, high quality content in order to get prospects to engage. While that is true, not all marketing content is created equal....
Marketing During the Sales Process

Marketing During the Sales Process

If you ask most sales people involved in B2B sales if they would like marketing to communicate to their prospects once a sales process is underway with an opportunity, they will tell you NOT AT ALL. Many sales people have had negative experiences where the marketing...