Target Content Marketing in the Funnel

Target Content Marketing in the Funnel

You have probably heard the phrase “Content is King” and with all the emails and social media marketing is pushing out, you need to have targeted, high quality content in order to get prospects to engage. While that is true, not all marketing content is created equal....
Building the Extraordinary MQL Designed to Convert

Building the Extraordinary MQL Designed to Convert

One of the most important things a marketing organization does is deliver high quality leads to the sales organization that convert to opportunities and drive revenue growth. At the same time in many organizations, the sales leadership often cites the lack of quality...