SDRs Bridge the Gap Between Sales & Marketing

SDRs Bridge the Gap Between Sales & Marketing

by | Apr 30, 2019 | post

The age old tug of war between sales and marketing is frustrating for everyone in sales, marketing and all the way up to the CEO. The classic position of sales is that marketing never delivers enough quality leads. Marketing’s position is that sales cherry-picks the...
Creating The Predictable SQL, Designed to Convert

Creating The Predictable SQL, Designed to Convert

by | Apr 23, 2019 | post

In a previous post, we talked about what makes an Extraordinary Marketing Qualified Lead (MQL). If an MQL is the Yin, then the Sales Qualified Lead (SQL) is the Yang. The only real purpose of generating MQLs is to convert as many to SQLs and then to closed deals as...
Building the Extraordinary MQL Designed to Convert

Building the Extraordinary MQL Designed to Convert

by | Apr 16, 2019 | post

One of the most important things a marketing organization does is deliver high quality leads to the sales organization that convert to opportunities and drive revenue growth. At the same time in many organizations, the sales leadership often cites the lack of quality...