Creating The Predictable SQL, Designed to Convert

Creating The Predictable SQL, Designed to Convert

by | Apr 23, 2019 | post

In a previous post, we talked about what makes an Extraordinary Marketing Qualified Lead (MQL). If an MQL is the Yin, then the Sales Qualified Lead (SQL) is the Yang. The only real purpose of generating MQLs is to convert as many to SQLs and then to closed deals as...
Marketing During the Sales Process

Marketing During the Sales Process

by | Apr 10, 2019 | post

If you ask most sales people involved in B2B sales if they would like marketing to communicate to their prospects once a sales process is underway with an opportunity, they will tell you NOT AT ALL. Many sales people have had negative experiences where the marketing...