by Michelle | Apr 23, 2019 | post
In a previous post, we talked about what makes an Extraordinary Marketing Qualified Lead (MQL). If an MQL is the Yin, then the Sales Qualified Lead (SQL) is the Yang. The only real purpose of generating MQLs is to convert as many to SQLs and then to closed deals as...
by Michelle | Apr 16, 2019 | post
One of the most important things a marketing organization does is deliver high quality leads to the sales organization that convert to opportunities and drive revenue growth. At the same time in many organizations, the sales leadership often cites the lack of quality...
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